BEHIND THE SEAMS | THE STORY OF FIGUR

Today’s message is personal. I’m pulling back the curtain on FIGUR. Not just the brand, but the mission, the grit and the WHY behind every award-winning piece you wear.
From the very first sketch to the final stitch, every single design has been crafted with intention, love and a fierce obesession with creating the look and having function... for every woman!
 
Every design has a purpose - This is where it all began!

Many of you will be familiar with my time on MAFS. Being thrust into the spotlight was definitely one of the highlights of my life, but... it did come at a cost! Constantly being judged on my body, my shape. During filming, I was already using shapewear but I would be constantly cutting it up, reworking it. After filming, I knew I needed to create this shapewear. Not for me, not for a TV Show but for every woman who needed the confidence for daily life!

FIGUR Shapewear is designed to be an everyday staple in your wardrobe. From Dresses, jeans or pants, every piece has been designed to move with you, regardless of your outfit.

FIGUR has already released its signature range of bodysuits, and FIGUR Swim in collaboration with Capriosca Swimwear and FIGUR Active! Every item designed with our signature compression technology.

September 09, 2025 — Caitlin Gibson
Left Older Post Back to GO FIGURE