BEFORE THE DRESS | FIGUR x FORD MILLINERY
A Spring Racing Season Collaboration
There's a moment before every race day that no one really talks about.
Not the moment you walk through the gates, or the group photo on the lawn. The one before that, standing in front of the mirror at home, deciding what you're actually going to feel good in all day.
That's where BEFORE THE DRESS came from.
The two pieces that create confidence
At spring racing, everyone talks about the dress. But the best race day looks start long before it.
There are two pieces that shape how a woman feels on race day, and neither of them is the dress. One sits underneath, one sits on top, and both exist for the same reason: to make her feel good in what she's wearing.
That's exactly where our two brands meet.
FIGUR Shapewear was built on the belief that how you feel in something changes how you wear it. FORD MILLINERY was built on the same idea from the other direction, that the right piece on top changes how you carry yourself. Two Australian female-founded brands, both in the business of confidence rather than correction.
One is designed to be felt. One is designed to be seen.
Why race season
For a lot of women, race day is one of the only times all year you really get to dress up. To wear the bold colour. To wear the shape you'd never usually go for. To be fully, properly dressed.
And that kind of confidence isn't something you put on last.
Shapewear means you'll reach for the dress you've had your eye on rather than talking yourself out of it. A fascinator means you'll walk in taller. Neither is about hiding — both are about showing up as yourself, fully.
That's what this campaign is really about.
Start underneath
FIGUR's award-winning shapewear is built for the whole day, not just the photos.
Multi-level compression to smooth and support. Gentle boning front and back so it won't roll up or down. Multiple lengths for different heights, and styles to suit every dress — including cut-outs, low backs and everything in between.
And a pull-over crotch design, so you never have to take the whole thing off when you need the bathroom. Because a twelve-hour day should not involve undressing in a marquee toilet.
Available in sizes 6 to 24.
Start on top
FORD MILLINERY has spent over a decade making the piece everyone sees first.
Founded by Chantelle Ford in 2013, the label has become one of Australia's leading designer headwear names, stocked in Myer, David Jones and The Iconic, and worn trackside every race season.
It's the statement above. The finishing touch that turns an outfit into a look.
The race day calendar, styled
Across the campaign we styled looks for the spring racing calendar, each one shown twice. Before the dress, and after.
Same woman. Same confidence. The dress is just the last part.
Shop the collaboration
The BEFORE THE DRESS collaboration page brings both brands together in one place, with exclusive codes for each.
FIGUR15 - 15% off at figur.com.au FORD15 - 15% off at fordmillinery.com.au
Explore the looks, shop both, and find the two pieces that make the rest of the outfit work.
Because the best race day looks start long before the dress.
